In many cultures, gems aren't just pretty stones— they hold meaning, energy, and history. They symbolise power, love, strength, and wisdom.

We wanted our perfumes to do the same. Every bottle isn't just a fragrance— it's a statement piece, like a precious jewel in your collection.

That's why Xazina perfumes are named after gems.

Because when you wear them, you're not just smelling good, you're wearing something rare, powerful, and timeless. The real question is — which one suits you?

The perfume box features four sides, each reflecting a core element of Xazina: the origin of its name, the luxurious scent, the founder's vision, and the launch's significance. The perfume bottle, designed by the founder' s mother, Monika Gupta, is in the brand's signature colour with sparkling details and fivegemstones— each linked to a unique fragrance.

Hawthorn flowers, May's birth flower, represent the brand's launch month. The name "Xazina," meaning"treasure" in Uzbek, was suggested by the founder's sister, inspiring the visual of a treasure chest filled with gold and diamonds, with the letter "X" being lifted to symbolise the brand's beginning.

The founder and his partner are shown inside their lab diamond jewellery store, finalising the perfume collection. A chair labeled "Xazina" and the "X" on the founder's sweatshirt emphasise his bond with the brand. Inspired by The Creation of Adam, the artwork includes a red thread linking hands adorned with diamonds, symbolising love and connection.